There is nothing that brings the family unit together like weddings, funerals, and family vacations. In this commercial, Stupid Dad cannot wait to experience the thrill of theme park rides (ironically enough, Flying Dumbo). He is so excited, that he cannot even wait for his wife to pull up the Mobile Magic app on Verizon. It's still unclear as to what the Mobile Magic app/service/page provides? Maybe it tracks Minnie Mouse or provides estimated wait time for lines at select attractions. Who the hell cares, Dad needs to be the FIRST on the rides! Why? Because Stupid Dad is selfish, immature, and impatient. Even his daughter asks, "Where's Dad going?"
Traditionally Dads are the ones that know best when it comes to matters of direction. I think back to the countless family trips my family took (before the days of GPS). My dad drove 90% of the way, especially through mountain chains, major cities, and at night. This was not an easy task-either my sister or I would be kicking his seat, my Mom would be bitching about how fast he was going, that he didn't use his turn signal, how close he was to the 18-wheeler next to us, and that it has been 53 minutes since we last stopped to use the bathroom. Dad always came through! That detour in downtown Atlanta off 75 South-no problem. Finding a fairly affordable hotel (that did not charge by the hour) in the hills of Virgina at 1am-he's on it! Dads just seem to have the natural ability to always know where to go. They can read maps easily, though rarely need to reference them, and always seem to take pride in saying, "We're almost there, kids!' He got us there-Dad.
I understand that gender roles within the "modern" family unit have shifted a bit. It's not uncommon to have a Dad that cooks dinner every night or does his own laundry. Mothers can kick a soccer ball outside with the kids and it doesn't seem weird. Did Verizon Wireless feel the need to deliberately showcase a Dad that has gone astray? The Mom, resourceful enough to use the Magic Mobile application, acts as the modern day Magellan. Clearly, Verizon portrayed the Dad as being childish, selfish, and independent. The kids are the ones that calmly stayed with Mom, as Dad ran off to ride Dumbo, alone. Stupid Dad, can't you wait for your family?
Thanks Verizon Wireless. Thanks for trying to "level the family vacation playing field" by making Mom the "smart, organized, and resourceful one". Thanks for showing a Dad that acts like he's 5 and the reaction of his family as they roll their disappointed eyes at him. (sigh) Oh, Dad.